Go Blue! (General)

I toured the new retail facility for Blue Cross Blue Shield of Florida this week and I saw the future of healthcare. The new facility located in Winter Park Village off of 17/92 gives you the feeling of an Apple retail store; high tech, inviting, interactive, and staffed with knowledgeable and personable employees. The idea is to engage, educate, and enlighten healthcare consumers, whether they are BCBS clients or not, and in the process, provide easy access to healthcare options offered by the company.

I played the WII bowling, competed in the I-Pad coffee table game that tested my nutrition knowledge, and auto calculated my body mass index. It was informative, educational and fun too! Now I happen to be a BCBS client so I intend to visit regularly to ask specific questions about my policy and my healthcare plans, because they have 2 nurses available, a bundle of data about local pharmacies and doctors, and private consulting areas. (beats talking to an 800#)

Blue Cross Blue Shield of Florida is on to something here. While this is their 4th location in Florida, this is a unique offering for Central Florida healthcare! You have to check it out and see if you don’t agree that Blue in on the right track with a new approach to this new era in healthcare coverage. The new facility is very impressive, I think it is a great way to engage folks in healthy living, and I applaud the companies innovative thinking. Go Blue!